Views: 0 Author: Site Editor Publish Time: 2023-10-19 Origin: Site
The reason why custom home furnishing markets are an emerging market and the prospects are broad, mainly the following reasons:
*Customized home market capacity is large
In recent years, due to the influence of real estate destocking and urbanization acceleration policies, the real estate market will maintain steady growth. Affected by this, it has also ushered in huge market development opportunities. In the home industry, it is worth noting that the development of the "custom home" industry is particularly rapid.
Customizing the home furnishing industry is an industry that people pursue the quality of life and consumers' personalized needs with the improvement of people's living standards. In recent years, the development momentum of customization in the home furnishing industry is particularly strong, with an average of 40%increased rapidly each year. According to reports, the market capacity of custom home furnishings will reach 500 billion yuan in the next five years.
*The advantages of custom home furnishings are obvious
1. Can meet the personal needs of consumers
Traditional home products are generally standardized home products for large -scale production. What products are produced and what products consumers buy, do not meet consumers' personal preferences. Custom home furnishings are subdivided to individuals, and designing and production of home products (such as color matching, personalized specifications, etc.) can greatly meet consumers' personalized needs.
2. Reduce inventory and reduce risks
Under the traditional marketing model, in order to pursue the maximum profit, enterprises reduce product costs through large -scale production. Once the market is not running out, it will inevitably lead to the definition or backlog of the product, resulting in waste of resources and difficulty in capital turnover. The whole house customization is based on the consumer order, and there is almost no inventory, which has accelerated the return of funds.
3. It is conducive to accelerating product development
Under the traditional marketing model, many companies designers have closed their doors and cars, but they only conduct product development based on simple market surveys. The design of home furnishings is very large, and it is difficult to meet the needs of the public. In the whole house customization, designers have a lot of opportunities to communicate face to face with consumers, and it is easy to know the requirements of consumers, and then can develop products close to consumer needs and accelerate the development of products.
4. Personalized design, large -scale production
Customized homes combine personalized design with industrialization, standardization, and large -scale production, and have many advantages tailored, saving space, strong overall sense, and environmental protection.
5. Decisively enter the founding brand
For manufacturers, in the face of a customized home market with broad development prospects, forward -looking companies often choose to enter, take the lead in seizing the market, develop new products and services on the basis of full research, formulate new development strategies, and then make new development strategies. Then Create a brand and stabilize the market position. Among them, the establishment brand is the top priority of the survival and development of enterprises.
Because brand is a complex of corporate products and trademarks. In today's world of economic globalization, technology, products, marketing strategies and even development strategies have been homogeneous, and they are all imitating each other. The fixed assets of the enterprise are also the key to the company's core competitiveness.
Therefore, China's custom home furnishing industry is a rising industry. In the future, the home furnishing market will usher in a situation where custom home furnishings lead the world. For custom home furnishing manufacturers, custom home furnishing markets will be an emerging market with great development prospects. Therefore, it is urgent to seize the market opportunity.
